What was the last concept store you were in?
AREA concept store is a shop that sells a carefully curated and unique selection of products that connect to an overarching theme. It evokes a lifestyle that appeals to a specific target audience – it is inspirational.
Handpicked products are pulled together from different greek brands and designers, and it spans different lines, such as fashion, accessories and homewares.
In addition, the display mixes these lines and products together in an attractive fashion.
AREA concept store is about discovery and experience. So the products and design tend to change regularly to keep telling that story in new and interesting ways.